Turning social media into a new business channel.

Strategy & Consulting Content & Production Social
MP Digital case study by RATE
Client MP Digital
Industry Digital & Technology
Services Strategy & Consulting
Content & Production
Social
Engagement Social media retainer

The challenge

MP Digital is a Nottingham-based web development agency with 22 years’ experience. They came to Rate to sharpen their social media strategy and build the professional profile of their Managing Director, turning social from a broadcast channel into something that could generate business.

Our approach

Rate developed a content strategy built around the web development community rather than the agency itself, using industry tips, insight and community-relevant content to grow engagement organically. Twitter engagement grew by 700% as a result.

The MD’s professional presence was developed through interview-style video content for LinkedIn, amplifying his credibility within the industry and supporting new business conversations. Using targeted content and carefully timed outreach on Instagram, Rate generated international business leads from the US, turning social media into an active new business channel.

MP Digital — RATE case study
MP Digital — RATE case study
The results

Three numbers that mattered.

700%

Twitter engagement growth

5

International business leads generated from the US via social.

22 yrs

Of agency experience given a voice

From the client
Rate has been key to our growth as a company. They have helped us target international and national clients. Fantastic service, great communication.
David
Managing Director, MP Digital
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