Campaigns that inspire, connect and drive change.
Campaigns are how a business shows up when it matters. Finding the right story, the right people and the right moment to put something out into the world that lands. Rate plans, produces and delivers campaigns built around what makes a business worth paying attention to.
The full picture, not just one piece of it.
A good campaign connects the strategy to the creative to the channels. From the initial idea through to the reporting, the story stays consistent and the work actually builds towards something.
Campaign strategy
Understanding the audience, what the business needs to say and where it needs to show up. The groundwork that means every piece of creative has a reason behind it and a place to go.
Creative and production
Concept development, storyboarding, filming, photography and art direction. Finding the right way to tell the story, whether that means a full shoot on location or a carefully planned content series.
Influencer and creator campaigns
Working with the right people to reach the right audience. Sourcing creators who genuinely connect with the brand, briefing them properly and managing the whole relationship so it feels authentic.
Press, paid and launch
Getting the campaign in front of the people it was made for. Media outreach, press coverage, social ads, retargeting and coordinated launch plans that make sure the work gets seen.
From a conversation to a campaign.
Listen
Every campaign starts with understanding the business, the audience and what this particular moment needs. What are you trying to change? Who are you trying to reach? What does success actually look like?
Plan
Strategy, creative concept, channel plan, timeline and budget all mapped out in one place. Everything agreed before anything gets made, so there are no surprises and no wasted effort.
Produce and deliver
The creative gets made, the channels go live and the campaign launches. Rate coordinates the whole thing so nothing gets lost between the idea and the execution.
Measure and learn
Proper reporting that connects what was done to what happened. What worked, what could be stronger and where to go next. An honest picture of the impact.
Campaign questions, answered.
What counts as a campaign vs ongoing marketing?
A campaign has a clear goal, a start and an end. It could be a launch, a seasonal push, a cause worth amplifying or a moment the business needs to own. Ongoing marketing is the rhythm that sits around it. Rate does both, but this service is for the moments that need something more coordinated.
Do you handle production or do we need to hire separately?
Rate handles creative direction, filming, photography and production coordination. For specialist work like animation or large-scale video production, trusted specialists from the collective get brought in and Rate manages the whole process.
How long does a campaign take to plan and deliver?
Typically four to twelve weeks depending on scale. A localised launch campaign moves faster than a national multichannel push. The timeline gets agreed in the planning phase before anything starts, so everyone knows what to expect.
Can you run influencer campaigns on their own?
Yes. Influencer and creator work can run as a standalone project or as part of a wider campaign. Rate handles sourcing, briefing, contracts and reporting either way.
See it in practice
Let's build something your audience connects to.
Talk us through your campaign idea and we'll help bring that vision to life.