Growing the world’s most advanced free-roam VR experience.

The challenge

MeetspaceVR is home to the world’s most advanced warehouse-scale, free-roam VR experience, with three UK locations. They came to Rate after an unsatisfactory experience with a larger agency, looking for a team that understood their audience and could actually grow it.

Our approach

A full strategy rethink delivered an 86% increase in Instagram followers and a 110% increase in Twitter followers in the first four months. X engagement grew by 2,000% over the same period through content built for the gaming community rather than generic social formats.

Rate worked with micro and mid-tier gaming influencers who created content for their own channels at no cost to the client. A two-month multi-channel campaign launched Far Cry VR in the UK, targeting returning customers on a limited budget with coordinated paid and organic social across the campaign period.