Marketing strategy and implementation for a global publisher.

The challenge

Ulverscroft Group is a global leader in large print, audio and accessible reading, serving library networks, consumer markets and educational institutions worldwide. With ambitious growth plans and a dedicated internal marketing team, they needed extra resource, structure and direction for their marketing function.

Our approach

We led tone-of-voice and positioning work across the business, lifting brand consistency across all markets and sub-brands, and developed a national marketing strategy adapted for key regions, including campaign planning for uLibrary across UK and Australian library networks and the Read Your Way national library campaign, delivered end to end.

Alongside the strategy, Rate produces and manages content across multiple Ulverscroft brands every month; social, email newsletters, blogs and press. We have also built a marketing planning system from scratch in ClickUp, moving the team from reactive to forward-planned campaigns with clear briefs and monthly reporting.