Content and reputation for a studio built on craft.

Content & Production Social Campaigns Strategy & Consulting
Purefoy Interiors case study by RATE
Client Purefoy Interiors
Industry Interior Design
Services Content & Production
Social
Campaigns
Strategy & Consulting
Engagement Content retainer

The challenge

Purefoy Interiors is a Nottingham-based interior design studio known for its Modern Classic aesthetic: spaces that blend heritage influence with contemporary elegance. The quality of the work spoke for itself, but the brand’s content and public presence didn’t yet match it.

Our approach

Rate planned, scripted and directed shoots at completed projects, producing brand reels with pieces to camera covering bespoke process, fabric expertise and project walkthroughs, giving the brand a consistent voice without the content feeling produced.

A monthly content programme built around Jo’s voice drove average engagement up 29%, with behind-the-scenes, bespoke details and personal storytelling consistently outperforming. Rate secured a guest blog and Q&A feature with Little Greene, placing Purefoy alongside one of the UK’s most respected heritage paint brands, and prepared award opportunities that saw the studio become a finalist.

Purefoy Interiors — RATE case study
Purefoy Interiors — RATE case study
Purefoy Interiors — RATE case study
The results

Three numbers that mattered.

29 %

Engagement increase

1

Little Greene guest feature

1

Content programme built on Jo’s voice and the studio’s craft.

The takeaway
Purefoy had the work. Rate helped it find the audience it deserved, content that showed the craft, partnerships that built the reputation, and a presence to match every project.
Next MP Digital

What does 700% engagement growth look like for a business?

View Case Study