Taking the Olympic Games' climbing wall manufacturer into a new market.

The challenge

Entre-Prises is the world’s most advanced climbing wall manufacturer and the first to supply climbing walls for the Olympic Games. They needed to strengthen their presence in the UK school market, a sector with long decision cycles and specific stakeholder needs, where Rate’s experience across both climbing and education made them a direct fit.

Our approach

Rate developed a structured campaign approach for the UK school market, mapping the customer journey and identifying the right combination of channels, messages and timing. Over three months, 150+ schools in targeted areas were contacted through a combination of email and telephone outreach, applying specialist knowledge of the UK schools market to generate qualified leads.

Rate acted as an extension of EP’s UK marketing team, producing email campaigns, website copy, blogs, and filming and editing video footage. Deep brand knowledge meant fast turnaround without loss of quality, and EP briefed Rate at speed with confidence that audience knowledge was already in place.