National marketing strategy for the UK's leading fun climbing brand.

The challenge

Clip ‘n Climb is the UK market leader in fun climbing, with over 80 centres generating more than £25 million per annum. They came to Rate to increase awareness of their franchise offering, attract new customers and scale their social media presence nationally.

Our approach

Rate built new social channels on Facebook, Twitter and Instagram, using user-generated content and influencer partnerships to connect with new and existing customers. Since launch, content reached over half a million people. Facebook Ads targeted specific UK areas with low competition and high demand, generating 30+ qualified franchise leads in three months, representing millions in potential franchise value.

20+ family influencers were engaged per month, selected on location, engagement rate and content quality to ensure national exposure. Rate also developed and launched the campaign introducing Pip the Possum, Clip ‘n Climb’s new mascot, including a national naming competition, localised giveaways and a promotional video.